Art Boca Raton Vernissage to Benefit Boca Raton Museum and Art School
Debut art fair preview event will be held Thursday, March 17
The 65,000 square foot facility being erected in the Research Park at Florida Atlantic University will soon be home to the hottest new addition to the South Florida art scene: Art Boca Raton, a four-day fair with more than 60 dealers from 20 countries. Free from the gridlock of Art Basel and closer than its sister fair in Palm Beach, Art Boca Raton has collectors talking – particularly about the opportunity to see it first at the exclusive Vernissage preview on March 17, benefitting the Boca Raton Museum of Art and Art School.
The term “vernissage” comes from the French word for varnishing and dates back to the 1800s, when a day was set aside for artists to put the finishing touches on their artworks before they were to be exhibited. This event, however, is very contemporary. In addition to previewing international artworks accompanied by drinks and dinner by-the-bite, guests will be greeted by a Neiman Marcus pop-up shop featuring the newest collection from interior designer and potter Jonathan Adler.
“Jonathan was inspired to pursue ceramics when he first threw clay at a summer camp as a child, and now his work is in beautiful homes around the world,” event sponsor Lauren Johnson of Neiman Marcus in Boca Raton said. “We hope that by supporting this event and the Boca Raton Museum of Art and its Art School, we can support the next generation’s visionary designers and artists.”
Reaching young people and aspiring artists as well as collectors is an important goal of Art Boca Raton and the Museum as its cultural partner.
“We know that children who spend time exploring the arts are four times more likely to be recognized for academic achievement,” says Museum Board Chair Dalia Stiller, who is chairing the Vernissage with her husband Duane. “We want to be able to extend more arts opportunities to students in our community and help improve their chances for success. Duane and I are thrilled that Art Boca Raton and its Vernissage will be catalysts for learning as well as collecting.”
The Museum is providing a number of learning opportunities throughout the fair, supplementing the lecture program that will commence on-site. The Art School will host live demonstrations of art techniques and sketching sessions in their booth at Art Boca Raton, inviting guests to make as well as see art at the fair. On Friday, Saturday, and Sunday (March 18-20) the “Art Boca Raton After Dark” series will welcome fair-goers to unwind at the Museum with drinks and fun events themed around the current Andy Warhol exhibitions on view.
“Art Boca Raton will offer a wonderful array of art and things to do,” said Susan McGregor, president of RoboVault and trustee of the Boca Raton Museum of Art. “Our partnership and activities are raising the profile of Boca Raton as an arts destination.”
The Vernissage for Art Boca Raton will take place on Thursday, March 17 and begin at 6:00 with VIP tickets ($250), or 7:30 with general admission tickets ($150). Purchase online at www.bocamuseum.org/vernissage or contact [email protected] for more information.