The Boca Raton Museum of Art takes its role as a cultural institution quite seriously. We believe we provide an important service to the community and wish to uphold the values and traditions that the Museum has held since the first seeds for the BRMA were planted in the late 1940s.
But we also understand the importance of adapting to change. The Internet is clearly the dominant force in communication and the Museum has embraced new developments in online resources.
The talk of the day concerns the proliferation of social networking sites, like Twitter and Facebook. When used as a communications tool, these sites enable people and institutions to interact in new and meaningful ways. Nonprofits are discovering - in droves - the advantages of being a part of the online community.
The Museum recently joined Twitter and has increased its presence on Facebook. The two resources allow us to give quick, informative updates to our Membership and to the local (and global) community. It also helps us to keep up on current events at other cultural institutions, arts funding news and significant changes in the art world.
Perspectives pushes this evolution in communication one step further. An active blog, with frequent posts and a lively comments section is a conduit for two-way information. It opens up the dialogue between the institution (The Museum) and art lovers from throughout the world, allowing the two to interact in a way that might not be possible in the "real" world.
As such, we strongly encourage you to read this blog and comment on what you see. If you come across a news story that you think would be an interesting topic to explore, please send it to: email@example.com.
Though we wholeheartedly encourage open discussion, we have the utmost respect for our audience and intend to keep the blog as focused on meaningful communication. As such, profanity, "spamming" and personal attacks will have no place at Perspectives.
We look forward to telling you more about the Museum and hearing what you have to say.
By Tricia Woolfenden, Communications Coordinator